Beam Suntory Chicago Move: Growth Strategy Unveiled
A Strategic Relocation: From Deerfield to Downtown Chicago Beam Suntory's relocation of its global headquarters from Deerfield, Illinois, to Chicago's Merchandise Mart represents a significant strategic shift, aiming to capitalize on the Windy City's vibrant business ecosystem and abundant talent pool. This case study analyzes the rationale behind the move, the implementation process, the challenges encountered, and the potential long-term impacts on the company's performance and brand image. Did this bold move pay off?...